The best charts ever and food for thought for us web analysts
Whether you use tableau, business objects, excel or something else all together, visualisation of data and in essence ideas, is a huge part of web analytics. It is much easier to understand a good...
View ArticleInternal site search part 2
It's quite amazing when you begin looking at internal site search. Recently I started investigating the capabilities of google analytics' site search and it really has a easy to set up approach with...
View ArticleReliving my customer’s experience and some nice screenshots
I have been unbelievably, ridiculously busy. Being a career mother, with a two year old toddler, in a big old city like London, makes for very challenging time management. Anyway, excuses aside. I have...
View ArticleGoogle Analytics Tip: Ecommerce tracking set up, screenshots and why it’s useful
A little bit techy today. I know. But really useful stuff. With Google Analytics, you have the ability to track how many products are bought on your website, with it's ecommerce tracking. You can also...
View ArticleDigital cream: revealing debating at econsultancy’s marketing event
Today at econsultancy's digital cream, digital marketers, social media - ites, search - ites, and web analytics ites thronged together and debated. It was actually fascinating and informative so a big...
View ArticleWeb Analytics Wednesday in London – the future of web analytics
Today is Web Analytics Wednesday (WAW) in London, on a Monday and Eric Petersen, the original founder of WAW will be talking about the future of web analytics.
View ArticleSimple segmentation for your website and better web analytics understanding
Segmentation and personas are areas of interest to traditional marketing departments. But now with web analytics, consumer segments can be set up and analysed real time and/or historically with many of...
View ArticleWeb analytics winners and losers? It’s the people that make the difference.
Index tools goes free - I had the pleasure of using indextools on a couple of websites last year - and can honestly say that it does favourably compete with other much more expensive tools. So, going...
View ArticleMeasuring social media, influence, debate, buzz monitoring
Social networks online, such as Facebook and Myspace are becoming more and more important. Increasingly, marketing through these online social networks will become ever more prevalent. For example, web...
View Article7 Ways to make web analytics work better in companies
1. Over time will departmentalised/silo-d analytics areas become part of a larger research and analytics function reporting directly to the Financial Director or chief executive officer? Presenting...
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